1. Information We Collect

UtilityPick is designed to be a privacy-friendly platform. We collect the minimum amount of information necessary to provide and improve our services. The types of information we may collect include:

1.1 Automatically Collected Information

Like most websites, when you visit UtilityPick, our servers automatically log certain information ("Log Data"). This may include your IP address, browser type and version, operating system, referring URL, the pages you visit on our site, the date and time of your visit, and the time spent on each page. This data is used solely for analytics and security purposes.

1.2 Tool-Specific Information

• India Tax Calculator: All calculations are performed entirely in your browser using client-side JavaScript. Your salary figures, tax computations, and financial data are never transmitted to our servers. We have no access to and do not store any financial information you enter into this tool.
• Prompt Architect: When you submit a prompt through our Prompt Architect tool, your input text is sent to our server and then forwarded to Google's Gemini AI API for processing. We do not permanently store your submitted prompts or the generated results. However, your prompts may be temporarily processed in server memory during the request.

1.3 Information You Voluntarily Provide

If you contact us via email at support@utilitypick.com, we collect your email address and any information you include in your message. This information is used solely to respond to your inquiry and is not shared with third parties.

2. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience and analyse how our site is used. Cookies are small data files placed on your device by your web browser.

2.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable basic features like page navigation and do not collect any personally identifiable information.

2.2 Analytics Cookies

We may use analytics services to understand how visitors interact with our website. These services collect information about the pages you visit, the time you spend on pages, and how you arrived at our site. This data helps us improve our tools and content.

2.3 Advertising Cookies (Google AdSense)

We use Google AdSense to serve advertisements on our website. Google AdSense uses cookies to serve ads based on your prior visits to our website and other websites on the internet. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the Internet.

You may opt out of personalised advertising by visiting Google Ads Settings. You can also opt out of third-party vendor cookies by visiting the Network Advertising Initiative opt-out page.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our website and tools
• To analyse usage patterns and improve our services
• To detect and prevent technical issues and security threats
• To respond to support inquiries and feedback
• To serve relevant advertisements through Google AdSense
• To comply with legal obligations

4. Third-Party Services

Our site uses the following third-party services, each governed by their own privacy policies:

• Google AdSense: For serving advertisements. Google Privacy Policy
• Google Gemini AI: Used by the Prompt Architect tool to generate AI prompts. Your submitted text is sent to Google's API for processing. Gemini API Terms
• D3.js and Lucide Icons: Open-source libraries loaded from CDNs for visualisations and icons.

5. Data Security

The security of your information is important to us. We implement industry-standard security measures to protect the data we handle. Our website is served over HTTPS (SSL/TLS encryption) to ensure that data transmitted between your browser and our servers is encrypted. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain automatically collected log data for a limited period (typically 90 days) for analytics and security purposes. We do not retain any data entered into our calculators (as it is processed client-side). Prompt Architect submissions are processed in real-time and are not stored after the response is delivered to you.

7. Children's Privacy

UtilityPick is not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@utilitypick.com so we can take appropriate action.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on this page with the revised "Last Updated" date. Your continued use of UtilityPick after any changes constitutes acceptance of the updated policy.